The definition of insanity; someone doing something over and over again, but somehow expecting different results. In Far Cry 3, the characters are fighting to come to grips with their sanity, something that has completely allured them.
In the third installment of the franchise, players are placed in the shoes of a reporter — on a tropical island — investigating stuff as usual. However, it turns out that militiamen are murdering the inhabitants of the island, and it's up to player to survive and escape.
“Whether you're already a fan of the Far Cry series or jumping into the franchise for the very first time, you're going to be blown away by the gritty story and epic adventure we're going to deliver,” said exclusive producer Dan Hay.
Sea to Summit, an outdoor gear manufacturer, quickly outgrew its first home in Boulder. But finding a new, larger space within the city quickly became a nightmare for co-owner Shelley Dunbar.
She wanted her employees to be able to walk, bike or bus to work and lunch, but the company needed a large warehouse space with a few offices.
The company finally found a space in 2009, but when that lease ends in about three years, Dunbar said she'll be forced to look outside of Boulder to find a larger space that will fit into her budget.
Portland, Ore., is at the top of her list.
"We know we're going to outgrow this space," she said. "We're growing. Does the city value having a thriving business here? Do they want to keep us? We will definitely look at our options and base it on both financial and lifestyle options. We'd love to stay here, but after all, we are running a business."
Some cities, states and even countries are attempting to unseat Boulder as the king of the outdoor business industry. These places are striving to become the "new Boulder," hubs for companies producing equipment and apparel for biking, running, climbing, skiing and more.
Cities such as Ogden, Utah, and Portland, Ore., have economic visions for their communities that include outdoor recreation and an active lifestyle. These visions are real -- they include lucrative incentives such as tax breaks and discounts to lure new startups to their community. Some have courted local Boulder businesses, offering them more space, cheaper cost of living and amenities that Boulder can't provide.
"There is a competition afoot," said Frank Hugelmeyer, president of the Boulder-based Outdoor Industry Association. "We in Boulder are the iconic, world-class location for outdoor recreation. We are at risk of losing that."
Hugelmeyer's main concern is that the city of Boulder doesn't have a distinctive vision like other communities because the outdoor industry has always flocked here anyway. The mountains, healthy lifestyle, trail system, open spaces, distance to Denver International Airport and a large pool of qualified workers have been enough to get businesses here, and keep them.
Now, it might not be enough.
"They're changing the dynamic that once was Boulder's to own," Hugelmeyer said. "You can't do that by resting on the past. It's time for Boulder to have its next big idea. It's Boulder's to lose."
Setting themselves up for success
Seven years ago, Ogden put a plan in motion to become the nucleus for outdoor recreation companies.
Since then, the community 30 miles north of Salt Lake City has attracted dozens of outdoor-focused businesses like Rossignol, Scott USA and Goode Ski Technologies. Mayor Matthew Godfrey personally attends outdoor trade shows to tell businesses what his city has to offer, according to Dave Hardman, CEO of the Ogden Chamber of Commerce.
Godfrey's plan is working, and has drawn national accolades to the city that's home to Weber State University and more than 80,000 people. Last year, Forbes ranked Ogden as the 11th-best place for business and careers, and the No. 2 most livable city in America.
The 2002 Winter Olympics in Salt Lake City showed the world Utah's possibilities, and Godfrey and other Ogden leaders ran with the momentum.
"We have a great product to sell," Hardman said. "You can do any imaginable sport and recreation in 30 minutes from here. People can build a prototype and go out and try it today. That kind of draw is great."
Hardman also cited a lower labor cost when compared to other cities, like Jackson Hole, Wyo. He added that the state of Utah offers corporate business incentive programs that take into account how many jobs the business will create, if those jobs are above the state's average wage, the amount of money the business will spend on equipment and other factors.
Ogden often compares itself to Denver, although it has much better access to ski resorts, Hardman added. Over time, the city hopes to double the number of outdoor businesses that call Ogden home, though leaders aren't specifically targeting Boulder-based businesses, according to Hardman.
"The outdoor recreation companies have given us a name and a draw," he said. "The reality is, we aren't targeting any particular area. We're providing an atmosphere where businesses can thrive."
Portland has a similar vision.
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Investigators are hoping someone in the Calgary area can help them identify a man who died near Prince George, B.C., last year.
Hikers found the man's body in the woods outside of Prince George in November 2010, but he wasn't carrying any ID and efforts by police and the B.C. Coroners Service have failed to turn up any solid leads about his identity.
The man's personal effects — including a backpack bearing the logo of a Calgary radio station — have led investigators to believe he was travelling in the area and may have come from southern Alberta.
The man wasn't the victim of foul play, but authorities said their work isn't done.
“This is about finding his family and letting them know this poor guy has died,” said Stephen Fonseca of the B.C. chief coroner's office.
Investigators have also done a facial reconstruction based on the man's remains and believe he's an adult of east African descent, possibly Somali, Eritrean or Ethiopian.
Fonseca admits the man's backpack emblazoned with a CJAY92 logo is a tenuous connection to Calgary — it could have been bought at a thrift store elsewhere — but it's one tangible piece of information amid a dearth of much other evidence.
The coroners service and police checked the man's details against missing persons reports across the country and there have been no matches, Fonseca said.
A Prince George transit schedule, well-worn work shoes and a hotel receipt found among the man's property are other indications the man was visiting the area.
Frustratingly, a portion of the hotel bill that would have borne the man's name was torn off.
“I think he was doing some labour work and had to leave home to work somewhere,” said Fonseca.
That might also explain why the man hasn't been reported missing: his loved ones may not have been expecting to hear from him all this time.
The man is believed to have been between 20 and 30 years old and stood between five foot six and five foot 10, with a slim build.
He was wearing blue jeans, size 10 shoes, a brown long-sleeved shirt with a Corona beer logo, a black hoodie, blue-tinted wraparound sunglasses and a red-and-white ski jacket.
Rock 'n' roll offspring and recent Hudson Jeans designer Georgia May Jagger is shooting the fall 2011 Hudson Jeans campaign as we speak. How do we know? Because she and her team are tweeting the play-by-play via @hudsonjeans. So far, we've seen the studded-out Harley Davidson that Georgia will ride, heard about her fave mood music tunes (ex: "Mr. Big Stuff" by Jean Knight and some Queens of the Stone Age), discovered some fruity frozen snacks and watched the model herself prepping for the big shoot in Williamsburg. Follow the action in real-time on Twitter—there's even video. It's just like being there yourself and viewing everything through hazy, vintage-esque Instagram-tinted glasses.